Meet our Founder

Meet the founder of Benchmark Goods.

Founder Profile: Anne Claire 
Age: 27
Location: Melbourne, Australia
Background: Former restaurant manager turned wellness advocate and entrepreneur
Her Story
For over a decade, Sarah Chen thrived in the fast-paced restaurant industry. Working her way up from server to manager at one of Melbourne's busiest laneway cafés, she loved the energy, the people, and the satisfaction of creating memorable experiences for guests. But by age 32, the demanding 12-hour shifts on her feet began taking a serious toll.
The Struggle
What started as a dull ache in her heel gradually became unbearable. Some mornings, Sarah could barely make it from her bed to the bathroom without wincing in pain. She tried everything—premium orthotic insoles, pain medication, ice baths, compression socks, physical therapy sessions that drained her savings. Nothing worked. The pain only intensified.
When doctors finally diagnosed her with severe plantar fasciitis, Sarah felt defeated. She was told it could take years to heal, with no guarantee of full recovery. For someone whose career and livelihood depended on being on her feet, this felt like a prison sentence.
The Turning Point
Refusing to give up, Sarah spent countless late nights researching alternative treatments. That's when she discovered ultrasound therapy—a non-invasive treatment using sound waves to promote healing at the cellular level. Skeptical but desperate, she invested in a portable ultrasound device.
After just three weeks of consistent 15-minute sessions, something remarkable happened: the pain began to fade. Within two months, Sarah was walking pain-free for the first time in over a year. She was astonished—and frustrated. Why had none of her doctors mentioned this? Why wasn't this technology more widely known?
The Mission
This experience opened Sarah's eyes to a troubling reality: there were countless innovative wellness devices that could genuinely improve people's lives, but they remained hidden in the shadows of mainstream healthcare. Most people, like her, would suffer unnecessarily simply because they didn't know these solutions existed.
Sarah made a decision that changed her life: she would leave the restaurant industry and dedicate herself to discovering and sharing these transformative technologies with others.
Building the Brand
Over the next two years, Sarah traveled to wellness conferences, connected with biomedical engineers, and tested dozens of devices on herself. She established strict criteria: each product had to be backed by research, safe for home use, and deliver real, measurable results.
What started as a personal mission became [Your Store Name]—a carefully curated collection of professional-grade wellness devices for everyday people. From blue light therapy for skin concerns to IPL technology for hair removal, each product in Sarah's collection represents something she believes in deeply: accessible, effective self-care that puts power back in people's hands.
Today
Sarah still tests every product personally before adding it to the store. She works with a small, dedicated team who share her passion for wellness innovation. When she's not sourcing new products or answering customer questions, you'll find her exploring Melbourne's coastal walks or enjoying a flat white at her favourite St Kilda café, celebrating the gift of being pain-free.
Her mission remains simple but powerful: to make life-changing wellness technology accessible to everyone, because everyone deserves to feel their best.
"I started this journey in pain, feeling hopeless. Now, I wake up every day excited to help others discover solutions they never knew existed. That's what drives me—knowing that somewhere, someone is finding relief because they found us." - Sarah Chen